The Comfort Zone
Comfort Seating UK is the official distributor of the Ergohuman office chair. Their mission is to provide ergonomic and durable seating solutions that prioritise environmental responsibility.
In 2023, Comfort Seating UK hired me to write and edit website copy and implement SEO strategies for their new website, focusing on their B2B market. The website was already live and gaining traffic, but the copy needed to be proofed and edited for clarity, grammar, correctness, and flow. As well as a full edit, they also needed new landing pages to target high-intent keywords and SEO-friendly articles in order to appear on Google for more search terms.
In the first 12 months, the SEO strategy resulted in increased keyword rankings by over 1,200% to more than 750 keywords. Visibility also rose quickly, growing 160% in the first two months and 600% in the first 12 months.
Improving SEO rankings.
In the first two months, our average position on Google grew by 38%. One of the client’s main goals was to have the term ‘Ergohuman’ appear on the first page of Google. By early December 2023, the SEO strategy had taken us from the 52nd spot on Google to the third spot, alongside keywords ‘comfort seating’ and ‘ergohuman benefits’.
We took other keywords – ‘fabric vs mesh chairs’, ‘enjoy elite’, ‘enjoy office chair’, ‘mirus elite’, ‘ergohuman gaming chair’, ergohuman elite g2’, ‘musculoskeletal chair’ – from beyond the top 100 into the top five positions. These keywords were carefully chosen and targeted to reach the client’s ideal audience."
– CLIENT TESTIMONIAL –
“We were impressed how Beth helped us implement our SEO strategy and got us ranking in the first position for our chosen keywords so quickly, helping us drive traffic and find our target market.”
- Gareth Gillespie, Owner
Organic search traffic in 12 months.
In the first 12 months of launching our SEO and wider marketing strategy, organic search traffic
increased by over 4800%. The second most significant landing page for generating organic traffic was the article about mesh vs. fabric office chairs,
garnering 8% of all website traffic, which highlights the importance of writing original and helpful content for potential buyers.
Other articles that generated high traffic include “Are premium ergonomic office chairs worth it?” and “Is the optional legrest on the Ergohuman office chair worth it?”. Alongside the SEO strategy and articles, I assisted with writing content for brochures, proofreading digital and print media, working on SEO for the client’s
YouTube channel, managing the animator’s content, and crafting the content for newsletters.
