Writing and marketing services.

Turn your ideas into reality with the power of language. From first draft to the final full stop, I craft content that resonates with your ideal audience, is true to your brand voice, and persuades readers to become customers.

Website and brand copy.

Words that work for your business...

  • Website copy

    I craft readable and original copy for any page on your website, including homepages, services pages, about pages, contact pages, and even 404 pages.

  • eCommerce copy and product descriptions

    I’ll write creative and readable copy and product descriptions for your eCommerce site, ensuring SEO-friendliness, straightforward language, and a dash of storytelling. 

  • Brochure and menu copy

    Whether you need content for a brochure, menu, flyers, leaflets, business cards, posters, or other printed media, I’ll work closely with your designer to create copy that people actually read (and act on). 

  • Tone of voice development and brand messaging

    Whether you’re starting from scratch or just need your brand message refined, let’s schedule a consultation to discuss tone of voice and work together until your content feels right. 

  • Proofreading and copy editing

    Perhaps you have your content written, but you need an extra pair of eyes to look over it. I offer a range of editing services, from a simple proofread to a more thorough edit, focusing on clarity, flow, grammar, and tone of voice.

Advertising and campaign copy.

Stand out from the crowd with bold language...

  • Ad copywriting (print, paid social, Google ads)

    I’ll work closely with your team to write copy for ads, ensuring accuracy, persuasion, action, and words that stand out from the crowd. I’ll monitor what works and what doesn't, making real-time adjustments as needed. 

  • Meta ads copy

    I have extensive experience with Meta ad copy and ad management, driving real results, turning people who have never heard of your brand into customers, right then and there. 

  • Social media copy

    I run my clients’ social media accounts, writing gripping hooks, must-read captions (without fluff and rambling), engaging video scripts, and on-brand story text, so you can connect with your audience through the power of words.

  • Email copywriting

    From welcome sequences to sales emails to newsletters, I’ll craft your copy to build loyalty between you and your ideal customers. 

  • Direct response copy

    I write direct response copy to grab attention, spark interest, and drive action, whether that’s downloading content, buying your product, or signing up for your service.

Content and SEO.

Appear on Google and find your target market...

  • Blog writing and content marketing

    I have written over 1,200 search engine optimised articles and long-form content to help clients take up as much real estate online as possible, leading to audience attraction, readers, and customers. 

  • SEO copywriting

    I ensure that all copy is search engine optimised, so that you will show up on Google. I target your chosen keywords while still maintaining a natural and on-brand tone. This includes blogs, landing pages, meta descriptions, alt text, and social media posts. 

  • Keyword research and optimisation

    I can assist and guide keyword research and optimisation, including creating an SEO strategy and tracking results to see how our content is performing in search engines. 

  • Thought leadership ghostwriting

    I ghostwrite thought leadership content to capture your voice, share your expertise, and build authority, whether that’s publishing articles, posting on LinkedIn, or contributing to op-eds.

  • Case studies

    I write clear and thorough case studies to showcase your work to your clients, demonstrating the process from brief to completion with real success stories. 

Social media and marketing strategy.

Build your community across social media...

  • Social media management

    I’ll manage your socials for you. Whether that’s Facebook, TikTok, LinkedIn, Instagram, Threads, or YouTube, I can create and publish content, engage with your audience, build a community, answer DMs and keep your stories up to date.

  • Social media strategy and content planning

    I’ll audit your social media platforms and create a strategy that’s proven to work, using a mixture of carousels, single posts, reels, and stories to build an audience and engage with customers. 

  • Content calendars and campaign planners

    No more last-minute brainstorming sessions – I will plan your content calendar weeks, if not months, in advance, so that your campaigns are structured and strategic. 

  • Analytics, reporting, and optimisation

    To make sure that we’re always on the right path, I will track your analytics, report them back to you in a clear manner, and optimise the profiles and strategy to play on what’s working well.

  • Marketing consultation (full-spectrum audit and strategy)

    Would you like to learn how I can support your brand before you decide to work with me? I can conduct a comprehensive audit of your websites, media, and social media platforms, and provide you with a tailored strategy that you can implement on your own or with my assistance. 

You might be wondering...

  • I’m not sure exactly what service I’m after – how can I choose?

    No problem at all. It can be hard to know where to start and what’s going to bring you the best results. Let’s start with a free discovery call or meeting up for a coffee, and we can discuss the different areas of your business and your goals. 


    If you prefer, you can book a marketing consultation where I’ll take a close look at your website, social media, and other channels, and share some ideas on how to make them even stronger. 

  • Who will I be working with?

     You’ll be working with me, Beth. I’m a freelance writer and marketer with over a decade of experience, and a degree in Creative Writing, Journalism, and English literature.   


    If you’re local to Glasgow/Kilmarnock, we can meet face-to-face. If you’re on the other side of the world, no problem. I work remotely most of the time and truly love it. 

  • How many hours per week can I hire you?

    It’s completely up to you. After our initial consultation, we can discuss what would work best for us, both in terms of the project itself and your budget. Whether you want to hire me for one hour a week or 20, I’m flexible and happy to adapt as your business needs change. 

  • Can you create content for my social media?

     If I am local to you, then I would love to create content for your socials if our styles are a good fit. You can view my book-related content here, my work for a local fine-dining restaurant here, and content I’ve made for an autocare centre here.   


    However, if you have somebody to film and photograph your content, I can strategise, plan campaigns, edit the content, optimise the content, and/or write the copy – it’s a team effort. 

  • Can you provide examples of your previous work?

     Of course. Don’t just take my word for it; view real success stories here.   

  • Can you work with businesses in any industry?

    I have worked with a wide range of businesses, including those in the publishing, furniture, restaurant, cleaning, parenting, and fashion industries. Where there is a story to be told and customers to convert, I can be there, word by word. 

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